Maybe it shouldn't, but not to lie, this is not easy. Or maybe it's not the question that is diffcult or challenging, but that your product/service offers more than one way to describe it.

My feeling is, most entrepreneurs out there went, are going or will go through the same thing.

Over the past couple weeks, we have been trying to define Shareist internally: what it is, what it does and how to say this in one short and precise sentence.

You'd think that easy, but it is not.

When you are working on a product like we have developed, in a trending space which moves fast and where a lot of new and similar products come out every day or so, you tend to describe your product as something that's already out there, usually an already-successful well known product or service.

This is not a bad idea: look at Yammer, the "Twitter" for intranet use, well there you go, now you understand what Yammer is, even if you had never heard of them before i mentioned it.

On the other end, you don't want to narrow yourself down to being a copycat of another company. There is no problem with that either, as long as you make the service better or offer a different angle I guess...

But should you have to describe what our product/service does one way or not another? Should your product/service flexible enough that people could use it more than one defined way? I think you should "have to" customize the definition of what your product/service does based on the listening audience.

This means it does work for a lot of different people, or means that people can find their own way to use it.

This means we are more brainstorming to do :)