It's very interesting to see how in the past year or so, social signals like tweets,, Likes or +1s, are becoming more and more part of the ranking system Google has developed.
This all started back in 2009 when Google quickly stroke a deal with Twitter to index tweets, and of course analyze it. Recently though, Google has stopped showing real time search from Twitter to probably - and that's just a guess that makes sense - leverage Google Plus sharing data really soon. The question is: will tweets affect Google algo in the long run or only Google Plus. In any case, this is a sign that for SEO purposes, it's really time to integrate the Google Plus share button to your sites in my opinion.
Google has been integrating social media into its search results long before Google+. User-generated content like product reviews and ratings have been affecting results (and clickthrough) for some time.
http://mashable.com/2011/08/23/ugc-seo-google/
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It's very interesting to see how in the past year or so, social signals like tweets,, Likes or +1s, are becoming more and more part of the ranking system Google has developed.
This all started back in 2009 when Google quickly stroke a deal with Twitter to index tweets, and of course analyze it. Recently though, Google has stopped showing real time search from Twitter to probably - and that's just a guess that makes sense - leverage Google Plus sharing data really soon. The question is: will tweets affect Google algo in the long run or only Google Plus. In any case, this is a sign that for SEO purposes, it's really time to integrate the Google Plus share button to your sites in my opinion.